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www.mybaycity.com December 14, 2008
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Can You Keep A Secret?

Clever Advertising!

December 14, 2008       5 Comments
By: Julie McCallum,
Senior Staff

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I got your attention with that headline . . .
Didn't I?

Well now that I've complained about junk email . . . now I'm on to junk snail mail. (well, kind of)

I receive approximately 20 or more magazines a week in the mail. (Which is probably my own fault. Most of my shopping is done on-line.)

Not only that, but I sometimes receive 3 a day from the same company. Victoria's Secret is one of those examples - although I am not complaining about this company.

As the Holiday season approaches, the magazine's holiday advertising has geared up and is in full force.

I have to give the Victoria's Secret advertising department credit for these holiday slogans and since I work in the advertising business, I appreciated these clever play on words.

This is how it went . . . . .

"Behind every great gift is a Secret . . . Victoria's Secret."

"Tis the season of gorgeous giving, where anticipation is everything . . . and every great gift shares one secret.


You have to admit, thats good stuff . . . well in my opinion.

Might I mention, Victoria's Secret has more then lingerie, they have a whole clothing line and make-up, perfume, footwear and so on. I just thought I would mention that, because I ran into someone the other day who had no idea that Victoria's Secret offered more then lingerie.

Well that's my holiday story . . . last time I talked about a name-brand (Monster Java) I received hate mail . . .

It is not my intention to advertise for Victoria's Secret, its just a 'lil blog by Julie McCallum.

Happy Holidays!!!!

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"The BUZZ" - Read Feedback From Readers!

rdarbee Says:       On December 15, 2008 at 06:57 AM
Victoria's Secret is one of my best mags. How come they never send me one?

Merry Christmas

Bob
Secret_Admirer says:       On December 15, 2008 at 07:52 AM
Can we have some pictures of you modeling your Victoria Secret purchases including lingerie posted please?
GreenDog says:       On December 15, 2008 at 08:30 AM
No secret about it, pretty girls in lingerie get my vote for sure.

I'll be checking back to see those follow up pictures of Julie modeling too.
Karl Hansen says:       On December 19, 2008 at 01:23 PM
It's a good thing when one of those catalogs arrives in my mailbox
Agree? or Disagree?


Julie McCallum,
Senior Staff



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Senior Staff

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