It's All About Big Food
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You Want Big Food? Taco Bell's the Place!
The recent "Big Bell Value Fill-Up!" promotion kicked off the launch of the Big Bell Value Menu -- the most significant value offering for Taco Bell since the 1990 introduction of its 59-cent, 79-cent and 99-cent menu.
The Big Bell ValueMenu features the signature Double Decker(TM) Taco for 99 cents and six new products. Main dishes include:
- The 1/2 lb. Bean Burrito Especial (99 cents)
The Grande Soft Taco ($1.19) with double the meat of a regular Soft Taco
1/2 lb. BeefCombo Burrito ($1.29)
1/2 lb. Beef & Potato Burrito ($1.29)
Did Somebody Belch?
Long ago, I stopped paying attention to the Fast Food chains when they advertise something that's supposed to be "good for me." Can you imagine driving up to a Rally's in search of "Health Food."
Personally, by the time I've made the committment to Fast Food, the last thing on my mind is . . . "I hope they got something healthy to eat." Thats's why you gotta love Taco Bell. While the rest are dancing the caloric two-step and pretending to offer lean cuisine, Taco Bell says . . . WHAT THE HECK! . . . "We'll Fill You UP!"
On the right: Rally's famous Big Buford ------->>>>>
I think that's why I like Rally's. I love the name of Rally's Signature Burger -- The Big Buford. Oh Yeah! C'mon . . . Say It With Me - Big Buford!! Say it again - with gusto -- Big Buford! Chant with me -- Big Buford, Big Buford, Big Buford. It feels GOOD to say Big Buford.
It's almost a religious experience!
And have you noticed? Rally's always seems to have the Big Buford on special. The sign - as you drive in - says:
2 Big Bufords for only $3.00.
I (sometimes) get a bit queasy just thinkin' about cramming two Bug Bufords down my throat. But hey . . . You know what? As long as I'm having 2 BigBufords for $3.00, I might as well have that LARGE CHOCOLATE SHAKE. (It's the best value - The sign on the Drive-thru-Menu says so.
The Flagship of the MacDonald's chain has always been the "Big Mac." We can all sing . . . "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. "
Let's not forget Burger King. "Double Whopper with cheese . . . heavy everything . . . cut in half." You know why you have to cut it in half? 'Cuz you can't get the darn thing in your mouth unless you squeeze it down.
Below:(Left) MacDonald's Big Mac (Right) Burger King's Double Whopper
Here's the scenario: It's 2:10 in the afternoon. I worked through lunch because the web master decided to reboot the security firewall just before noon and the phones have been ringing off the hook for almost two hours.
The office staff made a Subway run but I said "No Thanks" because I was going to go home for lunch and eat salad.
I have a 2:30 appointment with some high-rollers from Detroit.
I'm starving. I only have time for one thing. It's 7 blocks from my office to Rally's. And during the sprint down Madison, I get to thinking about a Rallyburger. No! Make that a Rallyburger with cheese. How about 2 Rallyburgerswith cheese? The closer I get to Columbus Avenue, the hungrier I am.
And just before I turn into the Rally Drive-Thru, I now think that a couple of Cheese-Double-Cheese Burgers sounds pretty good now. (Idea Lightbulb!) A shake! A RallyShake. What size she will ask. Medium please. Wait! Make that a LARGE CHOCOLATE SHAKE.
And then I see the sign.
2 Big Bufords for only $3.00.
Rally's - Ya Gotta Eat . . .
Gimme an order of Rally Fries with that. Make it a Large Rally Fry.
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O. J. Cunningham |
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