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DoubleTree Hotels to Plant 10,000 Trees for Arbor Day , April 29
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National Arbor Day is celebrated each year on the last Friday in April, this year April 29
(EDITOR'S NOTE: Arbor Day is a nationally-celebrated observance that encourages tree planting and care.
Founded by J. Sterling Morton in Nebraska in 1872, National Arbor Day is celebrated each year on the last Friday in April, this year April29.)
In celebration of spring -- the season of re-growth and renewal -- Doubletree(R) Hotels has announced its second-year commitment with another prominent "tree" organization -- The National Arbor Day Foundation(R) -- as part of the brand's successful Teaching Kids to CARE(TM) program.
Now in its fourth year, Teaching Kids to CARE is a community-based outreach initiative that connects Doubletree hotels with local elementary schools and youth groups to educate children about making conscious decisions, including caring for their community.
During the next several weeks, thousands of Doubletree volunteers and elementary school students across the U.S. and Canada will learn about the role trees play in conserving our earth's natural resources and will plant more than 10,000 seedling trees through interactive projects right in their own communities.
Students in grades 1-5 from more than 100 communities across North America are expected to participate in GreatCommunity Tree Planting events that will take place from mid April through the end of May.
"Our Teaching Kids to CARE community outreach program continues to inspire and engage children at the youngest possible age about how they can make a conscious and powerful difference in the world when they 'think globally' and 'act locally,'" said Dave Horton, senior vice president, brand management for Doubletree. "The success of this program can only be attributed to the collective and continued spirit of our Doubletree hotels across North America and the numerous school teachers and administrators that truly understand our genuine passion in Teaching Kids to CARE."
He added: "If 75 children planted a tree today, that tree would save nearly $100,000 in air pollution control in one year and, when full-grown, would provide a day's worth of oxygen for 300 people. Just imagine if 10,000 kids participated in a "grass roots" tree-planting endeavor across North America?"
Doubletree Hotels -- with help from the National Arbor Day Foundation -- is providing participating teachers and students with 75 tree seedlings that are guaranteed to thrive in their region of the country and a Teaching Kids to CARE educational lesson plan that focuses on the value of giving back to the community by way of planting trees and recycling.
After completing the lesson plan, each participating class will work with their local Doubletree Hotel in coordinating a tree planting activity. Hotel properties across the country are developing a wide range of ways to plant their trees. From school landscaping to hurricane and wildfire reforestation to city and neighborhood beautification, each project has been designed to meet the needs of their community.
"As a result of the Doubletree Teaching Kids to CARE program, thousands of kids will learn about the value of trees -- by actually getting the chance to plant one of their own," said Kevin Sander, corporate marketing director for The National Arbor Day Foundation. "As a result of this initiative, a whole new generation of children will truly understand their important role in enhancing and improving the sustainability of our earth's resources for years to come."
About Arbor Day
Arbor Day began in Nebraska on April 10, 1872, when the State Board of Agriculture accepted a resolution from pioneer J. Sterling Morton "to set aside a day to plant trees, both forest and fruit." More than one million trees were planted on the first Arbor Day, and Morton became known as the official founder. Shortly after this 1872 observance, other states passed legislation to observe Arbor Day each year with appropriate ceremonies. By 1920 more than 45 states and territorial possessions were celebrating Arbor Day. Today, Arbor Day is celebrated in all fifty states on the last Friday in April.
About The National Arbor Day Foundation
The National Arbor Day Foundation is the largest nonprofit tree-planting organizationin the country. Since its beginning in 1972, The National Arbor Day Foundation strives to teach elementary school students about the importance of trees; to replant trees in America's national forests that have been damaged by fire, insect or disease; towork with The Nature Conservancy, Conservation International and local nongovernmental organizations to preserve rain forest land through Rain Forest Rescue(TM) and support farmers through sales of Arbor Day(TM) Coffee; and to provide a wide range of opportunities for continuing education and development to professionals and laymen, with regional tree- and community-related seminars and conferences.
For more information, visit www.arborday.com.
About Doubletree Hotels
With a growing collection of contemporary, upscale accommodations in more than 150 gateway cities, metropolitan areas and vacation destinations throughout the U.S., Canada and Latin America, Doubletree Hotels, Guest Suites and Resorts are distinctively designed properties that provide true comfort to today's business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors(R) guest reward program, each Doubletree guest receives a satisfying stay wherever their travels take them.
To make reservations at any Doubletree hotel, travelers can visit our website at www.doubletree.com, contact their preferred travel professional or call 1-800-222-TREE in the U.S. and Canada.
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