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April 28, 2013
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SVSU Hires International Business Scholar as Business Dean
April 28, 2013
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Rama Yelkur
Saginaw Valley State University has hired a recognized international business scholar and program builder to serve as dean of the College of Business and Management. Rama Yelkur comes to SVSU from the University of Wisconsin-Eau Claire where she joined the faculty in 1998 and has served as director of international business programs since 2002.
While at UW-Eau Claire, Yelkur developed an implemented an international business major and played an active role during the school's accreditation process with AACSB International, the Association to Advance Collegiate Schools of Businsess. She also created the Northern Wisconsin International Trade Association and has served as its director since its founding in 2008. In that role, Yelkur has assisted firms seeking export markets for their products and has organized a variety of workshops and seminars for businesses.
Yelkur said SVSU's student-centered emphasis attracted her to the position.
"The faculty and staff here are dedicated to the success of students," she said. "I also liked that there are many global opportunities for students."
Outside of academia, Yelkur has served as a consultant to NBC Television since 2008 in the areas of media, sponsorships and advertising. One of her areas of scholarly expertise is the study of Super Bowl ads and their effectiveness.
During her campus visit, Yelkur came away impressed with SVSU's strong relationships with regional businesses and with her future colleagues in the College of Business and Management.
"When I visited," she said, "I saw the collegiality of the people in the College of Business and Management and the connections to the regional business community. I'm excited to grow these connections and expand our outreach."
Yelkur completed a Doctor of Business Administration at Mississippi State University. She also holds two degrees from her native India: an M.B.A. from PSG College of Technology and a bachelor's degree from Madras University.
Yelkur will begin her duties at SVSU July 1. She replaces Jill Wetmore, who is retiring this summer after more than 30 years in SVSU's College of Business and Management.
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