Global Business Seminars to be Offered by Saginaw Valley State University
To help Michigan businesses access international markets & export products
August 5, 2007
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By: Dave Rogers
James Foley - Bradley University
Five workshops on international marketing will be held at Saginaw Valley State University this fall.
The workshops are sponsored by the SVSU Center for Manufacturing
Improvement and the Michigan Works! Regional Skills Alliance. The workshops beginning in September are aimed at helping Michigan businesses access international markets and export products overseas.
The presenter will be James Foley, Director of the International Trade Center and NAFTA Opportunity Center at Bradley University. A frequent speaker, he was named International Trade Educator of the Year in 2006.
The first session in the Global Business Academy will cover
international marketing. Participants will learn how to develop an
effective global marketing plan, identify and rank high-potential export markets, and evaluate and select the best market opportunities.
Each participant will receive a copy of Foley's book, "The Global
Entrepreneur," which discusses techniques to expand international
trade for small to mid-sized companies.
Other workshops in the series include:
International business management, September 25;
Managing international logistics and supply chains, October 23;
Export finance, November 13; and
Opportunities in emerging markets, December 4.
The cost to attend is $50 per workshop or $200 for the full series. To register or for more information, contact Linda Haas at (989) 964-7015 or E-Mail Linda Haas
Dave Rogers is a former editorial writer for the Bay City Times and a widely read,
respected journalist/writer in and around Bay City.
(Contact Dave Via Email at firstname.lastname@example.org)
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