Bay City, Michigan 48706
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Bay City's Wilson Hall exhibited his 1935 Pontiac with Indian hood ornament

2004 Be Cool Auto show takes over Essexville

Over 500 Cars on Display - Proceeds benefit Americal Cancer Society

July 11, 2004       Leave a Comment
By: Stephen Kent

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Be Cool Incorporated, Essexville manufacturer of high performance cooling systems for automotive applications, hosted their fifth annual "Be Cool Car Show" this weekend. Organizers anticipated over 750 street cruisers, Mustangs, hot rods, Corvettes, antiques, customs & motorcycles to be on hand for the show. Judging from the miles of cars lining Woodside Ave, and the thousands of people, that estimate seems reasonable.

Roger Rosebush, (pictured at right) founder of Be Cool, talked about the show. "Detroit has 'Woodward Ave. Cruising'. We invited people to come cruise Woodside Ave. in Essexville. The show is a great outing and everyone has fun. This year we have music by Bay City's "The Go Daddys" rock band and great bar-b-que from 'Bone Daddy's Bar-b-Que' of Midland. You might say our theme is 'Who's your Daddy'."

Besides having a great time, the event is a seriousfund raiser for the American Cancer Society. Rosebush anticipates that the event will raise over $10,000 this year from event registration fees, consessions and donations at the show.

A number of awards were presented at Sunday afternoon's closing ceremony. Four large trophies were presented for "Mrs. Be Cool's" favorite, selected by Deb Rosebush, The Essexville "Mayor's Choice", the "City Manager's" choice and the "Neighbor's" choice.

Be Cool Inc. manufactures high performance automotive radiators in their state-of-the-art QS 9000 facility. In addition to their high quality production items, Be Cool also operates two custom-build facilities that are able to build one-off special creations for applications that are not covered by their normal product line. These facilities, one in the USA and one in Canada, are positioned to offer the quickest turn-around time possible while still maintaining quality. For more information visit their web site at

"Mrs. Be Cool" (Deb Rosebush) Winner:
James Maier's 1965 Blue Mustang

"Mayor's" winner
Kim Novak's 1968 Shelby GT 500 Mustang
"City Manager's" Winner
Wendy Carmona's 1944 Thunderbird

"Neighbor's" Winner
Jeff Friesen's 1939 Coast To Coast Ford Kit

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by: Stephen Kent
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Stephen Kent

Steve Kent and his family have lived in Bay City for 40 years. He is VP of Technical Services at MMCC which produces MyBayCity.Com. Kent is active in many Bay City civic organizations.

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