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www.mybaycity.com February 17, 2012
Business Article 6750
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SCAVENGER HUNT -- Tracy Volk, Marketing Director for Bay City Mall was focused on promoting the current Scavenger Hunt going on at Bay City Mall for Bay Area Chamber Members. Smartphone or QR code reader necessary to participate.

Bay City Mall Announces Plans For Planet Fitness Health Club

February 17, 2012       Leave A Comment
By: O. J. Cunningham

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February Business After Hours was held at the Bay City Mall at 4101 East Wilder Road in Bay City.

Hostess Barb Behmlander, Mall General Manager, entertained networking business types with a mix of music, beer & wine, good food provided by The Grill and an announcement pertaining to upcoming plans for 2013.

The Business After Hours is sponsored by the Bay Area Chamber of Commerce. From 5-7:00pm on the third Thursday of each month, chamber members can sample treats, enjoy beverages and chat with other Chamber members. Members must bring their business card for registration. The Business After Hours is a members only event.

Bay City Mall General Manager (Left) Barb Behmlander chats with John Bellsmith (Center) and Mall Operations Assistant Mgr. Colette Eigner. Bellsmith, owner of Bellsmith Graphic Designs and Promotional Concepts, has been a big part of the Bay City Mall Marketing Project during the past few months.
(MyBayCity Photo by O. J. Cunningham)

Spokesperson for the Mall, Marketing Director Tracy Volk told the gathering that Planet Fitness, a national company, would be opening a 15,000 square foot health club and exercise facility in the Mall.

"We expect them to be open in the Fall of 2013," Volk told the group.

Planet Fitness, which has recently opened a facility in Midland, plans to offer Club Memberships for as little as $20 per month. "Their pricing is very competitive," Volk said.

According to their marketing brochure, Planet Fitness "provides a unique environment in which anyone can be comfortable."

Planet Fitness advocates "The Judgement Free ZoneĀ®." As the most innovative health club brand in the United States, Planet Fitness is known for a lot of things - low prices, the Lunk Alarm, and most of all perhaps, for their "Judgement Free ZoneĀ®" philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.

Volk was also focused on promoting the current Scavenger Hunt going on at Bay City Mall for Bay Area Chamber Members. Smartphones or QR code readers are necessary to participate. "There's prizes worth $250 dollars," said Volk. "Everybody should be playing." Contest runs through Sunday February 19, 2012.

Bath and Body Works, Kay Jewelers and World Nails are also planning remodeling projects in the near future according to Volk.

Miss Bay County, Alicia McInerney, 22, (Center) of Bay City was on hand for the Bay City Mall After Hours business promotion. Pictured with McInerney are radio personalities Josh Sharrow (Left) and Shawn Doyle. McInerney won the title Sunday during the annual Miss Bay County Scholarship Pageant at Garber High School in Essexville last summer.
(MyBayCity Photo by O. J. Cunningham)

BUSINESS AS USUAL -- McLaren's Keith Markstrom (Second from Left) holds court with business associates during the Business After Hours event at Bay City Mall. Pictured with Markstrom are: (L/R) Michael Jamrog, Darlene Krumpholz (WildFire Credit Union) and Kelley Zwingman.
(MyBayCity Photo by O. J. Cunningham)



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Business Article 6750
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O. J. Cunningham

O. J. Cunningham is the Publisher of MyBayCity.com. Cunningham previously published Sports Page & Bay City Enterprise. He is the President/CEO of OJ Advertising, Inc.

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