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www.mybaycity.com February 6, 2005
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Super Bowl Ads - 2005

This Years' Commercial Crop Called 'Cautious' by Most Observers

February 6, 2005       Leave a Comment
By: O. J. Cunningham

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Next year, the big game will be in Detroit at Ford Field. Does Ford Field have a roof?
 

More often than not, the Super Bowl ads are more entertaining than the Super Bowl game.

Not so this year as the Patriots and the Eagles squared off in a head-to-head match-up that had us glued to our seats right up until that final interception.

In case you missed any of the game because of a prior committment, you can see all the ads on line by Clicking Here. You'll have to give them your e-mail address but it's worth it.

The ads this year were mostly good, clean fun. Compared to last year, the ads -- at a record $2.4 million for a 30-second spot -- were not all that entertaining. BUt they were definitely clean.

The $2.4 million average price for a half-minute ad in 2005 is a 6 percent increase from 2004 and more than double the cost from a decade ago.

At press time, MSNBC reported that Fox had sold 90 percent of the 59 slots available, putting the network on track to haul in more than $140 million from the broadcast

Madison Avenue ponies up as much as $2.5 million for a 30-second spot during the Super Bowl. And if you are going to spend that kind of money, you might as well pull out the stops and run some good commercials. Now I know you are saying: "Good commercials? Isn't that an oxymoron?" But some of these pieces are darn funny.

In case you forgot, it was during last year's Super Bowl that we were first warned about the dangers of four-hour erections as Madison Avenue unleashed Cialis and Levitra on an unsuspecting public.

In keeping with the kinder, gentler theme of this year's show, Fox and the NFL have been saying no to racy ads. Less gaseous horses and male enhancement drugs, more All-American corporations and snack food.

Well, next year Super Bowl Extra Large (XL)(Roman Numeral for 40, get it) will be held at Ford Field in Detroit. If you want to get good seats to see our Lions face off with the Patriots in 2006, Click Here.

Will that Michigan receiver be healed enough to play next year? I think Joey could use one more receiver. What was that guys name . . . you know . . . the one that always gets hurt at the beginning of the year?

I'll try Google. I'll search under disappointment.

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O. J. Cunningham

O. J. Cunningham is the Publisher of MyBayCity.com. Cunningham previously published Sports Page & Bay City Enterprise. He is the President/CEO of OJ Advertising, Inc.

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