ULTRA HD TV: Dow to Partner with LG in New Quantum Dot Technology
January 11, 2015
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By: Dave Rogers
Sharper, more brightly colored television pictures through chemistry, or rather, electronic materials, from The Dow Chemical Company?
Dow announced it is partnering with LG Electronics (LG) to provide cadmium-free quantum dot technology for LGs new Ultra HD TV with quantum dots unveiled last week at the 2015 Consumer Electronics Show (CES).
Dow's quantum dot technology, licensed from Nanoco Group PLC (Nanoco), enables brilliant color in displays and, equally important, allows LG to plan their quantum dot requirements with the confidence of reliable, consistent supply from Dow, the firm said in a news release.
Further detail is given: "TREVISTA(TM) Quantum Dots truly bring a whole new view on color to televisions and other electronic displays. When incorporated into a display film, TREVISTA(TM) Quantum Dots are energized by the light source, emitting deeper reds, brighter greens and a wider color palette. The difference is significant for the viewer delivering richer, more vivid color to electronic displays -- without the use of cadmium."
In-kyu Lee, senior vice president and head of the TV and monitor division at LG Electronics Home Entertainment Company, said, "Through our partnership with Dow, we can go forward knowing we have the strength of Dow's large-scale cadmium-free quantum dot manufacturing facility and the expertise of Dow beside us."
He added, "Dow's quantum dot technology takes LGs latest LCD TVs to a new level of picture quality, and further establishes LG as a leading provider of the most diverse and innovative TV display technologies in the industry."
"We look forward to our continued collaboration with LG as they bring their new quantum dot TV to the consumer marketplace," said Dominic Yang, president of Dow's Electronic Materials business.
"Aligned to our market-driven strategy, this collaboration is a strong example of Dow continuing to meet the needs of the market and consumer demands. It is indeed a pleasure to support our customers in the development of extraordinary display applications."
On January 23, 2013, Dow Electronic Materials and Nanoco entered into a global licensing agreement for Nanoco's cadmium-free quantum dot technology. Under the terms of the agreement, Dow Electronic Materials has exclusive worldwide rights for the sale, marketing and manufacture of Nanoco's cadmium-free quantum dots for use in electronic displays. The manufacturing process will utilize Nanoco's patented, molecular-seeding technology, which enables high-volume manufacturing.
"Nanoco's quantum dot technology has been years in the making, and going cadmium-free was the right choice from day one," said Michael Edelman, Nanoco's chief executive officer. "Dow is the right partner for us and for the industry's display makers, and we are proud to know that LG will bring our technology to market in its new Ultra HD TVs."
On Sept. 24, 2014, Dow announced it will build the world's first, large-scale, cadmium-free quantum dot manufacturing operation at the company's Cheonan, South Korea site. Previously announced in January, 2013, the new facility will enable the manufacture of millions of quantum dot televisions and other display applications to meet growing consumer demand. Production at the new facility is expected to begin in the first half of 2015.
Dow Electronic Materials, a global supplier of materials and technologies to the electronics industry, brings innovative leadership to the semiconductor, interconnect, finishing, photo-voltaic, display, LED and optics markets.
From advanced technology centers worldwide, teams of talented Dow research scientists and application experts work closely with customers, providing solutions, products and technical service necessary for next-generation electronics. These partnerships energize Dow's power to invent. Its key end-use applications include a broad range of consumer electronics from personal computers, to television monitors, smart phones and tablets and other mobile devices as well as electronic devices and systems used in a variety of industries.
More information about Dow Electronic Materials can be found at www.dowelectronicmaterials.com.
Dave Rogers is a former editorial writer for the Bay City Times and a widely read,
respected journalist/writer in and around Bay City.
(Contact Dave Via Email at firstname.lastname@example.org)
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