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Issue 1188 March 13, 2011
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Advertising Is Like a Tsunami and I'm Drowning in Calories.

I Think I Ate Too Much Advertising

March 13, 2011       Leave a Comment
By: O. J. Cunningham

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If you don't have a lot of time, just click the Big Food Challenge link and look at the pictures.

(You're Welcome!) -- Make sure you check out the seven pound burrito.
Big Food Challenges


Random thoughts about food . . .


I watched a lot of televised basketball this past weekend.

Just ask my wife.

Now, it's Sunday afternoon, and as the weekend winds down after five days of Big East basketball, oddly enough, it's not the games that I remember the most.

I remember is the constant tsunami of food advertising that flowed during the timeouts and game breaks.

Ten dollars for ten-pieces of Kentucky Fried Chicken in an easy-carry bucket . . . Papa John Pizzas . . . Multi-level Burgers . . . Tacos . . . Steaks . . . Lobster . . . Chicken Alfredo . . . Chips . . . Cheese . . . Crackers . . . Pretzels . . . And On, And On . . .

Stop it . . . LEAVE ME ALONE!

There was a 2009 Yale University experiment where researchers found that adult participants exposed to unhealthy food advertisements in TV programming ate significantly more than those who saw ads with a nutrition or healthy food message. The report went on to say that these effects persisted after the television viewing.

You Don't Say! -- Imagine That! -- Really? -- No S#@* Sherlock!

More Random thoughts about food . . .


I was sitting in line (5th car in line) at Rally's the other lunch hour and I got to thinking about the early American Indians. I remember reading somewhere that the hunter/gatherer segment of the American Indians spent a large part of their lives just gathering food for the tribe.


Cheese-Double-Cheese
Rally's Best Hamburger Deal Item
As I moved car by car up toward the "ordering station," I thought more about that same Indian band of hunters . . . stalking buffalo or deer for up to 2-3 days until the Indians could get close enough for a kill. Gut and clean. And finally, carry or drag the meat back to where their tribe and family was camped.

I think in some instances, the whole tribe sometimes just followed the buffalo herd from place to place -- to keep close to the food source that was necessary for survival.

Still two cars ahead of me in line . . .

Now I see the cause of the slow-moving line of cars. The lady at the window is reading from a very large piece of paper -- probably hunter/gathering for the whole tribe back at the office.

And Even More Random thoughts about food . . .


In the future, as envisioned on Star Trek SyFy programming, we won't even have to leave our homes and offices for food. We will merely need to speak our food request to appliances called "replicators" that will immediately comply with our order and provide food and or drink within seconds.


Earl Grey Tea
The Most Famous Replicated Food Item
According to Star Trek lore (Source=Wikipedia) -- The term "replicator" originated on Star Trek: The Next Generation, portrayed as a 24th century advancement from the 23rd century "food slots" seen in Star Trek: The Original Series. A replicator can create any inanimate matter, as long as the desired molecular structure is on file.

Star Trek's Captain Jean Luc Picard always ordered "Tea, Earl Grey, Hot" or something like that . . . and in an instant, the cup, spoon and steamy liquid appeared without fanfare.

This replicator device would have come in handy for the early American Indians. "Venison, Steak, Medium rare, Hot."

And the replicator would be very useful to hunter/gatherers today -- especially when they're sitting in a turtle-paced line-up of cars . . . watching someone reading orders from the biggest piece of paper ever carried into a fast-food drive-thru . . . When all I'm merely trying to hunter/gather is a pair of Cheese-Double-Cheese Burgers -- two for $3.00.



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O. J. Cunningham

O. J. Cunningham is the Publisher of MyBayCity.com. Cunningham previously published Sports Page & Bay City Enterprise. He is the President/CEO of OJ Advertising, Inc.

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