www.mybaycity.com January 17, 2012
Rotary Article 6664

Rob Clark Talks to Rotary About Bay City Times / MLive

January 17, 2012
By: Stephen Kent

Rob Clark
Rob Clark, editor for the Bay City Times, talked to Rotary about changes to the paper and to it's web site MLive.com. As all Bay Citians know, "The Paper" has experienced numerous changes over the past few years. Recently MLive has taken the lead and will be the parent organization for the statewide Booth news organization.

Rob, recent Bay City Rotary President, started his career at Knox College in Galesburg, Illinois. Although he was a voice and music major, he edited The Knox Student newspaper. After graduation Rob realized that he didn't want a career in music but he loved newspapers. He sent out a hundred resumes and soon landed a job with Galva News.

Using various papers as examples Rob said that he, like everyone he knows, loves to hold a print newspaper in his hands. It's a comfortable, familiar fixture and has been for hundreds of years. At the same time, he's come to realize that he likes the electronic version of the news better. He can get it on his computer, his IPad, and his phone. It's available anywhere and anytime.

Commenting on the new generation, Rob noted that he interviews potential newspaper employees at colleges each year. He always asks where these young people get their news. This year every single one said, not just on the computer, but on Twitter!

The Times has gone through some dramatic changes. A couple of years ago the parent company said something like "Here's a lifeboat. See what you can do." The paper had to reinvent itself and has done so.

The new Times will operate under the MLive company. The various statewide papers will continue to be published but the overall company will have a wider organization. The local paper will continue to be printed at the Valley Technology center location, but the "news desk" there will relocate to Kalamazoo. The downtown Bay City Times office is being completely remodeled and will have a new staff focus. The paper will gain a Detroit office. Rotarian Kelly Frick is changing her job and taking on a statewide role. She'll be traveling among the offices continually.

Beginning in February MLive will roll out a completely new format and edition. Rob assured everyone that it will be more exciting visually and content-wise. It will also be easier to navigate.

The entire news staff is being trained to more effectively use the on-line media. Reader comments, an emotional topic for everyone, will become better with an active participation by the staff. Comments that shouldn't be there will be taken down. The staff will chime in with corrections, illumination and comments. Everyone will be encouraged to identify themselves and not speak with anonymity.

Rob is excited about the new look of the paper and MLive. He encouraged everyone to add their support, which will keep the local coverage coming.


Lee Newton announced that the date for International Night is being set for 2011. The first organizational meeting will be held before the regular meeting on January 24. Committee members and interested parties are welcomed!

Vocational Days Chair Griff Acker reported that Bay Med will NOT take students this year due to the change over to electronic records. Delta will continue to take students.

Rotary Bay City on Facebook Rotary Bay City on Facebook!
With the help of Jenna Schrumpf the club has started a Face Book web page.
Click on the Blue Facebook to visit us there.

Dues invoices for the first half of 2011 were mailed recently. The Club's board change the dues structure to no longer require pre-paying a portion of the meals. Two options are offered: Option 1 calls for payment of dues only. Meals are paid at the door. Option 2 allows pre-payment of the full meal cost must as it is now.
The club will hold an off-site meeting on February 21 at the new Family Y.

Upcoming Programs

(See the official schedule at RotaryBayCity.org )

January 24, 2011: George Puia, Chair in Global Business at SVSU will speak about the European economy and its impact on the US.

January 31, 2011: John Decker and Ellen Crane from Braun Kendrick PLC, will talk about Social media in the workplace (Facebook, Twitter, etc.) and the impact on the work place. What are the emerging issues, trends and claims.

February 7, 2011: Cindy Luczak speaks about the The Michigan Presidential primary process and will discuss changes effective this year.

February 21, 2011: OFF SITE MEETING at the new Bay Area Family Y. See and learn about the new facility.

March 13, 2011: First Vocational Day .

Current and past DISTRICT DISPATCH newsletters are available on the District site shown in the LINKS section below.

Get connected with ROTARY on Facebook.
Over 450 people like us. Let's go for 500 people liking our page!

Rotary Bay City on Facebook
Rotary Bay City on Facebook!
Click on the Blue Facebook to visit us there.

Remember! Check attendance sheets at the front desk.


RotaryBayCity.org BayCityMorningRotary.com
District 6310 Web Site District Dispatch Archive
Rotary International Make-up On-Line at RotaryEclubOne.org
The Rotary Global History Fellowship rotaryfirst100.org
Rotary Global History.

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