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Business Article 4980: 16-Jun-10 "Pure Michigan" Ad Campaign Harkens Back to Leonard Gas TV 1956-70 By: Dave Rogers

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"The BUZZ" - Read Feedback From Readers!

rustycannon1 Says:       On June 22, 2010 at 10:28 PM I have watched the Pure Michigan ads and found them to be very appealing and well done. I am proud to be a native Michiganian who has enjoyed many of the pleasures Michigan outdoors has to offer. I hope the ad campaign continues to draw tourists to our state for many years to come. However, I have a few questions: How does the state derive the statistics to measure the success of the campaign? Who does the math? How reliable are the numbers? Bill Cannon

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